Scope of Work
Enterprise Product Design Across Three Divisions
Due to the nature of this work, specific deliverables and visuals are protected under NDA. What follows is an approved summary of my contributions across FOX’s portfolio.
My work spanned FOX Sports, FOX Entertainment, and Fox News, plus tools for internal departments. The through-line was range: in the same stretch I was setting long-horizon design-system strategy for three brands and shipping production tools where a single mistake goes out live to millions. Holding both ends at once is what the role really tested.
The Challenge
Three Divisions, No Shared Design Language
FOX Sports, FOX Entertainment, and Fox News each operated with their own design patterns, component libraries, and development workflows. Products across divisions looked and behaved differently, creating inconsistency for internal users and slowing development cycles as every team reinvented solutions independently.
At the same time, the advertising business needed to ship enterprise-grade tools for clients like Amazon on tight timelines, and live broadcast teams needed interfaces that could withstand the pressure of real-time, on-air decision-making. The design challenges ranged from long-term systems thinking to zero-margin-for-error production tools.
Key Contributions
What I Shipped
Cross-Divisional Design System — Created a unified design system from the ground up in collaboration with developers, product managers, and stakeholders across all three divisions. This became the shared foundation for consistent, scalable product development — making it faster to go from design to code and eliminating redundant work across teams.
Advertising Segmentation Platform — Designed an enterprise segmentation application used by Amazon and other major advertisers, letting advertisers target specific audiences across FOX’s properties. The interface had to make complex data easy enough for non-technical ad teams to use on their own.
Live Broadcast Tools — Designed production applications used by live sports broadcasters during on-air events, where real-time reliability and speed matter more than anything. A misclick or delayed load in these tools has visible, on-air consequences.
AI & Research Initiatives — Led AI-integration, UI-modernization, and research work across divisions — scoping where new capability was genuinely worth building into existing products, and being honest about where it wasn’t.
Impact
From Designer to Senior Designer in 18 Months
Most of the hard numbers here sit behind NDA, so the clearest proof I can share is what the work led to. The design system I built became the standard for cross-divisional development and was adopted by all three brands, cutting redundant work between teams that had never shared components before.
The segmentation platform went into daily use by Fortune 500 advertisers, including Amazon. The broadcast tools run in live production during some of the most-watched events on television, where they have to hold up with no second take.
I was promoted from UX/UI Designer and Researcher to Senior Product Designer in 18 months, specifically for operating across three unrelated product areas at once and delivering in all of them. That breadth is what I’d point to: very few designers get to set system strategy and ship zero-margin live tools inside the same role.
Reflection
What I Took From It
The hardest decisions at FOX were never about components. They were about getting three divisions, each with its own brand, audience, and tech stack, to agree on shared constraints without any of them feeling like they’d lost something. A design system at that scale is mostly negotiation, and most of the job was listening.
The broadcast work changed how I design permanently. When a misclick or a bad loading state goes out live to millions, “good enough in the prototype” stops meaning anything. I build for the failure states first now, and treat polish as the thing you earn after the edges are handled.